The Western Creative Blog

The Western Creative blog has been on hiatus for a while due to our overwhelming workload as of late. The economy is in the dumps, especially here in the Motor City, but our agency is still going strong. That’s quite a feat if you take into consideration the downsizing of many of the big ad agencies out there. BBDO here in Detroit just announced a 22% cut in their workforce in anticipation for the Chrysler-GM merger. Due to the fact that our advertising agency is not tied to the auto industry at all has been our saving grace. We’ve had some nice wins in the past couple months with regards to TV ad success and bringing on new clients. We just added one of the largest online jewelry retailers to our clientele, just in time for Christmas and the Valentine season. While it’s no doubt that 2009 will be tough for all businesses small and large, be aware that a down economy is still a great opportunity for advertising. Economic downturn just means adjusting your marketing strategy since no one in business can afford to wait it out and be stagnant. With a sound strategy and winning creative there are dollars still out there to be won. Take us for example, our agency earnings have more than doubled in the previous 12 months, despite this global crisis. Don’t let this recession take control your business - your competitors may be pulling back and it might be your best opportunity to take control of your entire industry!

- Andy Herrold is an Internet Marketing Analyst at Western Creative. WCI is a full-service advertising agency specializing in consumer packaged goods, founded byMark Young in 1996 in Redford, MI.